I double-majored in Graphic Design and Visual Communication at the Darias Institute of Design. After approving my thesis that consisted of a segnaletics project for a well-known sports center in Caracas (Rafael Vidal) I started working in a recognized institution that organized and promoted museums and art events, the Cultural Center Tina Modotti, in Caracas, Venezuela.
I balanced my day job with personal creative work, like painting on canvas.
My creative approach—no matter the medium—is to find points of personality behind every client, in order to find and capture a unique point of strength that distinguishes each project and makes it shine in authenticity. I think that in a world full of competitiveness, the only way to stand out is to show our authentic being without fear, and I have taken this to the design; Projecting the essence of each of my clients, in a functional way.
For me, authenticity, is a way to plant a little bit of desire in the heart of the audience. A yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.